Responsibilities Develop and execute a comprehensive affiliate marketing strategy aligned with company growth targets. Identify, recruit, onboard, and manage new affiliate partners across relevant channels (SEO, PPC, social media, tipsters, influencers, and media buyers). Build and maintain strong, long-term relationships with key affiliate partners. Negotiate commercial terms, CPA/Rev Share/Hybrid deals, and ensure profitability of partnerships. Monitor affiliate performance, analyse traffic quality, and optimise campaigns to maximise ROI. Track and report on KPIs including player acquisition, retention, revenue, and lifetime value. Ensure all affiliate activity complies with Tanzanian gaming regulations and responsible gambling standards. Work closely with marketing, CRM, and product teams to align promotions, bonuses, and campaigns. Monitor competitor activity and market trends within the Tanzanian iGaming landscape. Manage affiliate budgets and ensure accurate reconciliation of affiliate payments. Detect and prevent fraudulent traffic and bonus abuse in collaboration with internal teams. Represent the company at industry events and networking opportunities where required.