Digital Marketing Specialist
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Tanzania •
Full Time
Job Overview
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Location: Tanzania
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Job Type: Full Time
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Posted: January 10, 2026
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Application Deadline:
Not specified
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Source:
Chuo Market
Required Skills
No specific skills listed
Experience Level
Entry Level
Job Description
About the job
PalmPay is a Pan-African fintech company currently operating in Ghana, Nigeria and expanding to other markets in Tanzania. We’re reinventing the payments experience by making it easy and reliable for everyone to transfer money, pay bills and shop online.We are seeking a proactive and results-driven Digital Marketing Specialist who will be at the forefront of executing digital campaigns that attract, educate, and convert users in a highly competitive and regulated space. You’ll be responsible for building full-funnel digital strategies that speak to both retail and business clients, leveraging data to optimize performance across paid, owned, and earned channels.
Responsibilities
Key Responsibilities:
Plan, execute, and optimize digital marketing campaigns across Google Ads, LinkedIn, Meta, X (Twitter), YouTube, Instagram,Tik Tok and programmatic platforms
Manage SEO/SEM strategies to drive high-quality traffic and improve SERP rankings for relevant financial keywords
Create and refine lead generation and conversion funnels tailored to FinTech users, including signup flows, landing pages, and CTAs
Analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager, and CRM dashboards to drive ROI-focused decision-making
Run and optimize email nurture sequences, drip campaigns, and transactional emails using platforms like HubSpot, ActiveCampaign, or Salesforce Marketing Cloud
Collaborate with the content, compliance, and product teams to ensure all campaigns meet financial regulations (e.g., disclaimers, T&Cs, data privacy)
Create briefs for creative assets (banners, videos, landing pages) and work with design teams to produce high-performing content
Monitor competitors, industry benchmarks, and user behavior to stay ahead of FinTech marketing trends
Support growth marketing initiatives like referral programs, affiliate partnerships, and onboarding flows
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