Key Responsibilities Systems & Workflow Design Build and maintain end-to-end systems for content planning, creation, approval, and posting Design workflows that make real-time content capture simple and frictionless Create systems to manage evergreen assets for easy reuse and repurposing Develop clear handoff processes, timelines, and approval flows with internal and external partners Proactively identify inefficiencies and refine systems over time Content Planning & Proactive Execution Own monthly and weekly content calendars to support daily Instagram posting and consistent cross-platform activity Align content planning with the client’s personal and professional calendar to anticipate content opportunities Flag upcoming events, travel, meetings, and moments suitable for content Create content moodboards, shot lists, and filming plans aligned with brand and lifestyle Communicate weekly filming needs clearly and hold stakeholders accountable to deadlines Instagram Management Manage daily Instagram feed and Stories posting Recommend content formats based on performance, trends, and brand alignment Create Stories graphics and simple visual assets using Canva Edit short-form videos in CapCut as needed Coordinate with external editors and manage all handoffs and timelines Engage proactively by commenting on a defined list of accounts Asset Management Create and maintain an organized, intuitive system for photo and video assets Ensure evergreen content is tagged, searchable, and ready for reuse Identify opportunities to repurpose existing assets into new posts and reels Substack Management Own the Substack editorial calendar and publishing workflow Manage timelines to ensure bi-weekly long-form posts are published consistently Expand Substack beyond long-form by planning and publishing three to five short updates per week Build a proactive content pipeline to avoid reactive publishing Cross-Platform Repurposing Recommend adaptations of content across LinkedIn, TikTok, Threads, and Substack Maintain a cohesive voice and aesthetic while respecting platform-specific nuances Production Coordination Schedule and coordinate photographers and videographers Track deliverables from shoots through final edits Follow up consistently to ensure timelines stay on track